Wednesday, June 06, 2007


London 2012 logo
The powers-that-be have unveiled the logo for the 2012 London Olympic Games. Despite a wonderful corpdesignspeak press release, the reaction has been lukewarm at best. At a cost of around $800,000 to design, some people think the money was wasted. Of course, the internet responds with witty satire (such as this, this, this and this).

I have to admit that I was so taken aback, it took me a day to even see what the logo symbolizes.

Update: The BBC unveils readers' favourite alternative logo.


bladio said...

what a dumb, disturbing logo! sheesh.

bladio said...

p.s. i meant visually distrubing. also, those links to mockery are funny.

Anonymous said...

I give up. What does it symbolize? And how does this draw in a young crowd like their web sites claims? PS - i like the barfing one.

NuclearToast said...

Once you see it, you'll never not see what it means again. That being said, my first impression was that it was a totally random collection of shapes. I was like, wtf? But now I see the design. It's "2012" with the "20" on the first line and "12" on the second.

Ash said...

Yeah - I also didn't see the 2012 in the logo at first. It also kind of looks like it spells out LOLZ. Ass ugly if you ask me. I can design a much better one for half that price! ;)